- Optimizing copy and landing pages for program improvement
- Performing current keyword analysis together with discovery and growth of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Creating, analyzing, and optimizing Google Ad Words Campaigns.
- Execute tests, collect and analyze knowledge and results, establish trends and insights so as to attain most ROI in paid search campaigns
- Track, report, and analyze web site analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly prices and adaptive discrepancies.
- Setup of initial campaign bidding, publishers and directory categories.
- Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
- Meet the daily targets
for campaigns reviews and turnaround times for issues highlighted
- Research and analyze competition advertising links
- Develop and implement link building strategy
- Recommend changes to web site design, content, linking and different factors to boost SEO positions for target keywords.
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